Some brands may use an internal team, or outsource it to another company. In this space, brand consistency can make or break your organization. USE THIS BRAND GUIDELINES TEMPLATE Your brand guidelines should outline exactly what your brand stands for. In this brand guidelines example for Maison Iggy, they show exactly how to use their logo on different backgrounds. So they take the time to explain how that word should be used in the official YouTube brand guidelines. All you really need to do is change up the colors a little bit to match your brand, change the name, add your details, and you’re all set. The W brand foundation is inextricably linked to the emotional and functional outcomes of our product and what we enable for our customers. It also allows you to break a large document, like brand guidelines, into smaller sections very easily. Primary palette. Below you will find some examples from the biggest social media brands and networks. Ollo. Like a triangle. That’s because the colors and text can really pop on a dark background. Edit it using stock photos, modern fonts, and soft colors. Sometimes they even dedicate a page to showing how you shouldn’t use their logo. Or some fun facts about the founders that may have influenced your current visual brand. Instead, try organizing the official images by topics or use like Airbnb does. The lime green font color absolutely pops on the clean white background, and each page leaves lots of room to display some images. Below there’s a great cross section of different corporate brand guidelines examples. It’s a good idea to include the Hex, RGB, CYMK and Pantone codes of all your colors, like in the brand guidelines template above. But keeping a consistent brand is easier said than done, especially when your employees are spread across the globe or working from home. This is a great way to make a few simple colors go a long way. And now brands are starting to add them to their official brand, like Fabled did above. There are also hundreds of apps that can be used to design, like Venngage for Business. In this brand guidelines template, they use an entire page just for that! If that sounds like familiar, then this brand guidelines template is the one for you. So the people over at Disqus decided to create a short video that shows the perfect way to pronounce their name. Not just list visuals, logos, and colors that your brand uses. Your email address will not be published. One of the easiest ways to bring attention to these values or keywords is to highlight them, like in the brand guideline template above. This brand guidelines template is for the minimalist in all of us. But from this list, you’ll certainly get a nice variety. It looks like Erin Paris decided to use just their initials for their simplified logo. The imagery, the contemporary style, and even a cool jellyfish. With clear brand guidelines, your brand will be presented consistently from presentation designs to blog posts and business cards. A lot of the time, you can distill this information down to one page, like in the brand guidelines examples below. We’re very proud of the work that our incredibly talented designers have done. Browse Venngage for more infographic templates! CREATE. That is why I would recommend including a lot of information and visuals about why certain brand decisions were made. I think they did a great job with the rebrand. Expressive, fresh, and intentional — these guidelines are just like … I wanted to highlight them because they have done a great job of creating and maintaining a visual identity. At the core of every small business is the founders and employees, no matter what industry you work in. Set the tone of your brand from the beginning with a great title page like in this template. They are very trendy! There are words out there that no matter how many times you read it, you still will never know how to pronounce it correctly. Spotify, and a lot of other examples in this collection used an entire page, or two, in their brand guidelines to outline how to NOT use their logo. Explain why a font was selected, where the inspiration for that brand color was found and more. But if you want to break away from the crowd you can use really any shape or graphic you want. With the 5 primary colors breaking down the somewhat long guide into manageable chunks of information. But first, check out our post on what logo styles consumers trust the most. In this brand guidelines example from Little Free Radical, they make sure their values are exhibited all over their guide. The triangles fitting together shows how the colors will interact. Urban Outfitters. This template is the perfect example of how something can be corporate and playful at the same time. Elegant brand guidelines template (Click here to get this template) One of the most unique aspects of this template is that it carries the same uniform design from front to back. Make sure your employees know what weight each of your fonts should have. As you have probably noticed, most colors are presented as circled or squared palettes in brand guidelines. Branding guidelines give everyone inside or outside your organization a document to reference if they have a question about using your brand colors, fonts and more. Someone will be able to quickly get what their visual brand is about, just by looking at those photos. In this brand guidelines example from Idea.me they choose to do just that. Your Brand Ethos. When people see that graphic out in the world they should immediately think about your company. Just like in this brand guideline example created by a designer for the brand Skyscanner. Tech brands are in a unique situation when it comes to creating brand guidelines. We think that they have outlined basically everything that you need to include in your brand guidelines. If there are certain patterns or swatches you want designers to use in your graphics be sure to include them in your brand guide. This year, serif fonts are extremely popular because they can be used to both feel professional and trustworthy. You can include this section in your brand guide if you want, especially because it explains how you picked a certain logo. While the most basic of brand guides can include company colors, fonts, and logos, there’s a lot more you can include ensuring brand consistency. As you can see above, instead of using their old trademark blue, they expanded their brand color palette significantly to include some muted colors. Free Brand identity guidelines template on Behance Brand identity guidelines purpose : The goal of brand guidelines is to protect the strength of your brand so that it continues to create value for your company. Because of that value to the company, they have to make sure that likeness is used correctly. Not every company is lucky enough to have a mascot as recognizable as Mailchimp’s. Take some time to introduce yourself or your employees in your branding guidelines. As you can see in the style guide template above, they outline their slogans, competitors, market and more. You can also keep a guide like this on your desktop or save it to your Google Drive for easy access. I hope more companies will follow their lead and make the guides more interactive for everyone. This brand guide template uses a ton of visual content to tell a compelling story about both the company and its goals. So let’s say that you absolutely hate the lime green font color of the last template we reviewed. When you see a photo by companies like this, you know instantly it came from them. Each image that they used helps convey the mood, values, and subjects of their brand. Tech companies often have a lot of information to give out to employees. As you can see above, this brand guide was designed to be printed out and hung up.  Even if your employees forget, there is a handy poster they can consult instead of sending your marketing team another email. From the custom icons and font, to the brown paper pattern, it all screams “Homemade with Love.”. Before you decide on any fonts, colors or graphics I would take a look at what your competitors are doing first. Using color to help readers move from section to section is a classic design hack. It shows them that they are reading a new piece of information, without spelling it out for them. If you want to create complete brand guidelines, you’re probably going to need a little more space to outline your branding. Incorporate captivating stock photos, engaging icons and visuals, and more for an outstanding final product. Jamie Oliver. Templates for brand guidelines that you need to have, How to design a magazine like Kinfolk – free template, How to make your own book cover design. So be sure to take the time to outline your brand guidelines so there’s no confusion. Create your own professional brand style guide today. With that said, today we’re going to focus on some of our favorite templates for brand guidelines. It’s a nice balance from page-to-page, and there’s nothing that’s so distracting that it draws your attention away from the content. Showing that nothing should come within 4px of the logo, or else. You don’t need any design skills whatsoever. These unique fonts help them stand out from the competition and rise above the noise on social media. The Brand Style Guide template is an excellent option for any organization wanting to clearly lay out what their style is like. I’ve talked a lot about how brand guidelines should help explain the tone and feel of your brand. Use logo guidelines to create a recognizable brand signature. In a way, this template almost allows you to tell your brand’s story through the amount of imagery on each page. … All of this info probably could be placed on a single page, but that approach doesn’t fit their brand. For an impressive brand style guide, get started with this professional Brand Style Guide Template. For me, that was “quinoa” for a while, until I was made fun of and corrected it. One of the most unique aspects of this template is that it carries the same uniform design from front to back. With Flipsnack’s editor, you can have any of our templates looking like 100% custom works in a matter of minutes. People want to know that their company stands for the right things and will feel safe working there. I know that you spent a lot of time and effort crafting that logo, but it doesn’t work in every circumstance. In this simple brand guide example from Fight To Breathe they go the extra mile and show the origin of their colors. Brand guidelines; Colour palette. Although this list isn’t in any particular order, this one is definitely one of my favorite brand guidelines templates around. For this brand guidelines template, I think any sort of company that sells something like skincare remedies, soaps, clothing, or even home decor could easily use it. This can help give designers and writers a clear idea of what to strive for. In addition to breaking down your visual branding, take the time to explain why you may have selected those visuals. With all that said, this is a great brand guidelines template for any brand that sells a product. No one should have to guess which is a header or a body font when it comes time to use them. For example, look at how striking the colors and text are in the above example from Egotype. A simplified logo can use a more basic font or just the initials of your company name. One of the most valuable things that a company can have right now is a strong and consistent brand. Consistent branding across all channels can increase revenue by 23%. Like with a compelling title page, they set the tone of their style guide very early. Nothing feels bunched up and even though there is a ton of information, you can easily move through it. Creating an efficient design language across your company should be the main goal of your new brand guidelines. Follow these tips to create brand guidelines that are comprehensive, easy to follow, and that represents your brand’s personality. This can be extremely useful, especially if it’s part of your company’s design language. But for some words, like Disqus, you aren’t going to have a friend to tell you how to pronounce it. From their brand colors to the motto and even the headers of each page. This was one of the only interactive brand guidelines examples that I saw, but I think it’s extremely helpful. Craft a simple guide to branding with this Brand Guidelines Infographic Template. That’s almost a given, but what they don’t show is how they selected those particular colors. These examples can help you keep a very consistent brand identity on social media as well. When you are a multinational organization like ILGA+, it makes sense to use multiple logos and colors. In my search for great examples for this article, I found that a handful of larger brands used this idea as well. It’s much easier to call a color “Pave” or “Forest”, like in this example from Jungle House, instead of remembering a bunch of hex codes. With a little creative editing, a few pictures replaced, and your specific guidelines, it might just work in a lot of other industries. What about the fonts? As you can see, the main font color changes with each background to help ensure the logo can be seen. You may not need a ton of separate colors but having a few extra sanctioned ones can’t hurt. We recommend using muted colors to expand your brand color palette this year. As you can see above, each page uses a font that readers can’t miss to give them some important information. These rather massive changes were undertaken to position the company as something that connects the creatives of the world. inconsistent branding will cost your company revenue and trust. You made it to the end in one piece. From the beginning, this company outlines how to achieve that feeling in all design work. Customize it with modern fonts, contrasting colors, and high-quality stock photos. Use this template to consolidate your press kit information and equip your team with the up-to-date brand knowledge they need. If you took a quick look at the official brand colors from Mozilla you would probably be able to figure out which were the main and secondary colors instantly. They have already taken over Silicon Valley and social media. https://venngage-wordpress.s3.amazonaws.com/uploads/2018/07/37295c02-fad4-4278-88a3-3971d61d98ce.mp4, our guide to creating a brand style guide from scratch. But it can make a huge difference in how easily someone can consume information in your graphic. Now if you need to make your brand guidelines a little more effective this year, I would recommend checking out some of these 70+ brand guidelines templates, real-world examples and design tips for inspiration. There are only a few templates out there that can pull off the word beautiful. Not only will this make your product look amazing, it will help your brand control the visual narrative around it. Search Venngage for more white paper templates! Creating a font guide like this also shows that certain fonts are important in maintaining consistent visual branding. Download your copy of this FREE ebook we created with our friends at HubSpot.Â. You heard me mention editing each of these templates a few times above. That’s why I like how they outlined all the most important info in this Reddit 101 brand guidelines example. Be sure to label where each of your branded fonts should be used, like in this one-page brand guide. Especially if the main logo is very long horizontally or vertically, like in this brand guide example. Examples of use include our logo variations, and main background colour (NICE white). Check out Venngage for more easy to edit process infographic templates! One of the easiest ways to expand your official brand colors is to also include branded tints and shades. To make sure that everyone is on the same page from day one, I would recommend creating a brand positioning document before working on your full brand guidelines. They make sure to include examples of it being used in the real world, and fun visuals to drive home the point. I’m guessing that new users, or journalists, might be confused on how it works as well. Every brand is going to include their company colors in their brand guidelines. Not only will it outline exactly how visual branding should be used, it can provide some insight to the history or culture of the company. Incorrect spacing can really ruin any visual in an instant. Let’s get into it. Don’t have a logo yet? To extremely simplify it, that’s like giving someone the hex code of your brand colors, but for photography. Not having a consistent brand voice will just leave the reader confused and could even lead to the loss of a customer. This makes a lot of sense because most design programs organize colors in a similar way. Each page is perfectly crafted to help almost anyone use the STIHL branding correctly. But, if you already have some brand guidelines, we have a PDF upload fucntion that allows you to make your PDF files interactive and engaging. As you can see in this example, Netflix has organized all of its brand guides onto a landing page. You can create a simplified version of your logo using our logo maker. But with so many options out there you probably should make a list of approved colors. You probably have heard about using white space in your designs or graphics in the past. Creating a brand voice or tone guide like this example from Envato will help your employees or designers avoid calling the same thing a handful of random other names. Not only are illustrated icons and symbols all over their brand guidelines, they officially sanctioned a handful of branded illustrations as well. There are quite a few, so I won’t list them all. A huge trend that we saw taking over 2020 was the explosion of muted brand colors. Dropbox was one of the first large companies to embrace this trend fully. For example, if the Instagram brand guidelines didn’t include these screenshots, journalists would have to make their own. From personal statements, to branded photos, to spelling, to your mission statement and more. Logo & Brand Identity Guidelines Mockup: 14-16 Client Guidelines Template for Download This version of my Logo & Brand Identity Guidelines mockup, from my resources & templates category, is a little heftier than previous, weighing in at a respectable 13 pages based on my Logo & Brand Identity Redesign for Kerr … It offers plenty of room (don’t worry, you can add more if you need) and yet it uses the given space perfectly. Consistent icon usage is probably very important to them because it helps readers or travelers recognize and utilize their content instantly. Visitors can quickly learn about their primary and secondary colors thanks to this simple trick. It jumps off the page and grabs your attention in an instant. Over the past few years, there has been a huge increase in brands using hand-drawn illustrations. Your email address will not be published. You may have a simple color palette with two or three branded colors already selected but it can always be added to! Otherwise, the strong visual brand that you have built up could fall apart because of inconsistent branding. Marketing: Use this template as a jumping off point for further brand guidelines like deck templates, one-sheeters, and more, that the rest of your team can follow. I like these simple one page guidelines because they are very actionable and easy to share with your team to ensure consistent branding. This brand guidelines template has it all. Whatever you do, if it makes creating consistent visuals easier for some people it’s definitely worth it. For some people Reddit is a true mystery, I really didn’t even get what it was until a few years ago. Free Merylin Brand Guidelines Powerpoint Template is minimal brand guidelines PowerPoint template fully smooth animated. To achieve that level of recognition, they normally use the same camera settings in every photo. It’s light and leaves plenty of room for all the little details. These official illustrations are a fantastic way to set your company apart from the competition. Congrats! Making those small choices will help you present a consistent brand to the world. For them, bigger is better. Ollo is so into color and typography, it turned its style guide into a game. This one is definitely worth a closer look, so be sure you click that link if you like it!  In this brand guide example from Bash + Butter they did something very interesting with their official color palette by including an official gold texture. In every companies, small business but also startups, exists a set of branding guidelines to help control and maintain a consistent visual branding … When your company is spread across the globe, with thousands of different employees in hundreds of offices, your brand guidelines need to be very clear and easy to understand.Â. Okay! But it’s worth it in the long run, because inconsistent branding will cost your company revenue and trust. The needs of a small business are going to be a lot different than a corporation or a nonprofit. Presenting data in an effective, consistent and beautiful way is a bit tricky sometimes. But, it’s so easy. That’s why having strong brand guidelines are essential right now. Brand guidelines often take a lot of time to come up with. This should take the guesswork out of using tints and shades in the future as well. Use these guidelines to determine the best way to apply the NICE colour palette. Any company, be it a small business, startup or a giant multi national, need some set of rules and branding guidelines in order to maintain their identity. As fun as it is to be over-the-top and hipster, there are plenty of moments where we all need to be a little more… corporate. Overall they took something that usually has a very rigid template, and turned it upside down to make the information more engaging. This ensures that the font is the first thing a reader or the press will see on each page of the creative brand guide. Because of its unique design, it can easily be adapted to just about anyone’s needs. The best part? No worries. Don’t just list the font name on one of the brand guide pages, actually use it! Be sure to outline all of these custom icons in your brand guidelines like they did above. 25+ Best Brand Manual & Style Guide Templates 2021 (Free + Premium) Elegant Brand & Product Manual Template. If not, it basically is the open space around icons, text or other design elements. Check out our post on how to incorporate stock photos in your designs for more tips. This is extremely useful for a large and rather diversified company like Envato. consistent branding leads to a revenue increase of 23%! A logo that was optimized for social media might look terrible on a poster hanging on the wall. Brand Guidelines Presentation templates Download and customize these free Brand Guidelines templates in Google Slides or PowerPoint to explain the uses and the meaning of your brand. This brand guidelines template can help make sure your message is clear and easy to understand. Different countries may have different design trends and preferences. If your brand has coined any words or phrases, include a dictionary in your brand guidelines. Many brand guidelines examples that I came across while writing this article used only hex codes to name their brand colors. This includes showing what letters should be capitalized and if the name includes any spaces. Your brand guidelines should outline exactly what your brand stands for. To put it simply: this thing is fun to look at. That is why I really like how the Pinterest brand guidelines not only used a brief intro in their brand guidelines but also a “Basics” section. Even though LinkedIn… This is because they’ve created a visual hierarchy using different sized circles. If your designers took any inspiration from other creators or artists, you can add those to your branding manuals or guides as well! Colors are going to interact in different ways if they are used on a mobile device. They are either shown within circles, squares, or other simple shapes. A solid example of bold brand guidelines comes from Homestar. The lime green font color absolutely pops on the clean white background, and each page leaves lots of room to display some images. The five colors are different but they all complement each other. If you are one of those companies, I would recommend using your custom font throughout your brand guidelines as well. I don’t think it’s earth shattering to anyone to learn that Facebook has a bunch of sub brands under its umbrella too. Even though this is a fake brand book example for the company STIHL, I’m guessing it’s better than the real one. The primary palette contains the core colours that should be used across all NICE communications channels. Dribbble uses this tactic in their brand guide, with Hiring, Teams and other teams in their company getting their own official color. Or just brands that take a very minimalistic approach to design and branding. Well, that can be changed, too! Depending on the needs of a business, it can be a simple one-page logo guideline or a full set of brand guidelines that can include your ‘tone of voice’, photography and illustration styles. Now instead of studying the economy he writes about everything and enjoys stirring the pot. To avoid this fate, you should definitely include a section which shows how to correctly space your graphics. This statement is especially useful for entrepreneurs or founders, but smaller brands can also utilize it. Remember, these are just a few of the many templates that we offer. This template doesn’t need much to be your own custom work of art. An awesome Indesign brand Identity guidelines template to rock your … How do you convey your company culture to prospective employees and fans of your brand? But I don’t think that’s very practical, especially for people outside of the design team. Instead of showing employees where they can find your brand guidelines online, you could give them this book on their first day. The designers over at Lovelytique went with that shape actually, as you can clearly see. You can use this exact approach in your brand guidelines to make sure your brand marks are used correctly by both your internal team too. Obviously, this shouldn’t replace your brand guidelines but instead be supplementary to it. The colors, abstract shapes, and dark theme is very visually pleasing. But they all work very well together! New to visualizing data? If you work for an extremely creative brand, like Venngage, your branding guidelines should reflect that. I’ll also give you a TON of examples of how other brands have approached their brand guidelines. Otherwise, you are going to have too many “official” colors to keep track of. Company: LinkedIn // Designer: LinkedIn – Internal. In this article, I’m going to give you 65+ tips on how to plan, draft and present your own brand guidelines. It should include company values, your motto or words you want people to associate with your brand. This may seem like a bit much, but I think it helps show exactly how your branding should be used. Created by Steven Arnold, the directions in this unique brand book example are so simple and straightforward that anyone could follow them. That is why I’m happy to include this amazing example from the Girl Scouts in the collection. In this case, it was an image that must have spoken to them, and in turn, influenced their whole brand. Especially if you’re working with a large or distributed team. social media marketing, direct mail campaigns or on your blog.Â, how to incorporate stock photos in your designs. Not just list visuals, logos, and colors that your brand uses. Almost like they each came from a single (overworked) designer. Click here to see LinkedIn’s brand guidelines. In this brand guidelines example from Nordic Design, they use a mood board to help visualize a feeling that they want the content to have. It would be a little confusing if a creative brand like Adobe or Nike had very bland and boring brand guidelines. Even if you only have two fonts, it doesn’t hurt to include specific instructions for using them. Our logo maker can help! I recommend using both to make communication easier between all teams. In this brand style guide template, they use white space extremely well. In this brand guideline template above, they show you exactly what weight should be used with all fonts. But as you can see in this fashion brand guidelines template above, they plaster their logo all over each page. On the other hand, you could show what your brand is all about like ALC did above. Brand Guidelines - Press Kit. This gives creators, designers and the press more flexibility to use their logo in many situations. This brand guideline from Design Lotus specifies exactly what patterns they want to be associated with their brands. They masterfully created an infographic of their brand guidelines that outlines the many facets of their branding. Of course, this template will work well with just about any corporate agency. If not, it can make or break your organization these official illustrations are a way! 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